Sub-brand Creation: United Home Interiors
United Drywall has been part of the Calgary market for over 55 years. Family owned and operated, the company historically specialized in commercial jobs for homebuilders and other large-scale clients. As a way to diversify the services offered and reach new clients United Drywall made the decision to delve into residential services and home renovations. A new sub-brand, United Home Interiors, was created to help differentiate them from their parent company and expand their marketing efforts.
A new brand and visual identity were created in alignment with the parent company to be easily recognizable as a division rather than a separate entity. In addition to the new logo and brand identity, other tactics were initiated to help launch and promote the new line of business. These tactics included a new website, a targeted social media campaign, vehicle graphics, business cards and decals.