Rebrand: NuWay Floors & Interiors
Family owned and operated for more than 47 years, Nu-Way Floor Fashions had grown from a modest storefront to one of the most trusted flooring companies in Calgary. NuWay approached Scratch as they were ready to move with the times and refresh their brand and corporate image by transforming themselves into NuWay Floors & Interiors, the premier one stop destination for flooring, walls, fabrics, blinds, custom draperies and headboards and more.
A new brand identity was designed to reflect the expertise, energy and specialty of the company as well as a more modern look and feel. The corporate makeover encompassed a comprehensive marketing plan, key messaging, a new visual identity and a complete overhaul of all marketing materials including a new website, social media channels, a digital presence, corporate signage (inside and out), business cards, stationary, forms and the rebranding of their entire fleet of vehicles.